Beer Run, located at Carleton and Market St. has been a staple in the Charlottesville brunch scene for years. It's location, menu, and atmosphere give Beer Run a diverse demographic in the areas of age, economic status, social habits and race. Each demographic has been broken down in an in-depth analysis, and then the over-arching culture is looked at as a whole.

 

Class

 

      With a menu that varies in price, with the average price failling around $8.50 , Beer Run is open to a wide array of customers.

 

   According to a U.S. Labor Bureau expenditure survey, the average young American spends approximately $170.00 a week on food, or just over $24.00 a day. With a meal/beer combination at Beer Run costing 13 dollars at most, a meal would fall inside the average college students budget. 

 

     The average American family, however, spends only approximately $150.00 a week on food, or the equivelent of $21.00 dollars a day. This explains why a family of four, for example, would be cutting into their weekly budget in a big way by brunching at Beer Run. With no smaller portions for kids, parents are forced to either split their meal, or order a full size meal for their kids. Even by ordering the cheapest item on the menu, a family would be meeting their daily quota for food just in one meal. 

        The lower food budget for American families explains why Gallup reports that 77% of American families eat at their own home for most, if not all, of their meals. 

 

      This budget discrepency explains why the majority of patrons at Beer Run fall under the umbrella of "young Americans" (20-30 years of age). 

 

        Beer Run is also budget friendly for adults without kids. Adults that are married or in partnership spend, on average, about the same on food per week as a family of four. This means that couples have a greater ability to spend money without ruining their budget, as they have more flexibility in their daily expenditures. This considered, Beer Run becomes a viable option for both college students and middle-aged couples, that meet the average American income, in the Charlottesville area. 

 

        The final factor that rounds out Beer Run's consumer demographic in regards to economic status is the inability for the lower half of the Charlottesville population being able to afford a meal out at Beer Run. 

 

        The income statistics show that the average income for an individual in Charlottesville is $44,535, not a far cry from the $44,888 that is the national average income. From this, it can be infered that people who fall in the lower half of the income of Charlottesville mirror the spending habits of the lower half represented in national data spreads.

 

         Assuming this assumption is true, those falling in the lower half spend less than $120 a week on food, with the average being about $90. This means that with a budget of only $17 a day, at most, a Sunday brunch at Beer Run is plausible within the daily budget for food.

 

         When all these factors combine, it creates a consumer demographic at Beer Run almost entirely made up of students, which are assumed to be lower-middle class by CDC statistics, and middle-class individuals that make roughly $44,000 or more, but lower class individuals are also able to dine at Beer Run, creating an inclusive customer base.